Keyword research is considered as the heart of SEO and is the perfect strategy to make your SEO as successful as possible. With the change in trends of SEO, the approaches of this research are also changing.
Accordingly, the constant updates of the Google Algorithm are also having a huge impact on the way you have to use the keyword. But the main objective remains the same and that is to improve the ranking in search engine result pages (SERPs).
From the following article, you will get lots of valuable information about keyword research. Every single thing is broken down in a very easier and friendly format so that you can easily get a good grasp on it. Let us not waste any more time and just get right onto it.
What is Keyword Research?
Before you get to know about keyword research, understand the basics of keywords first.
Keywords are simply words or phrases that are strategically put into any kind of content to enhance and optimize its visibility on the search page. The main intention is to increase the data traffic onto your page with the help of the search engine results page.
All you have to do is, insert the keyword very carefully according to your contents and avoid using the same word or phrase more than two times. If you do not follow this, the search engine will take your page as of low value and won’t display it on the first page of the search result.
However, keyword research is a searching task to find the top most relevant keywords that you can include in your content. The reason to do this is to make your presence in the search engine effective and to efficiently reach the target audience.
Your mission will be to analyze the terms that people type in their search engine. With this information in your possession, you will get the idea to link the right words or phrases in your content easily. This overall procedure will act as a guide to upgrade your content as well as a marketing strategy.
Keywords can be a single word, phrase and can even come in the form of a question. People around the world can have thousands of queries and the way they prefer to solve it is by taking help from Google. You can use other search engines as well, but Google is now the most famous one and the traffics that drives into it are enormous.
Likewise, the kind of keyword that you will put into your content will help Google to recognize the kind of solutions and other information that you are providing.
In this way, it will categorize your content according to the users’ search. As a result, your content will be able to reach the target audience properly and can maintain their distance from fake websites.
All the Key Vocabularies
Below, you will find all the key vocabularies that you will encounter in the journey of your keyword research.
· Keyword Search Volume
This is defined according to the amount of time a specific keyword is searched in a fixed period of time. The time varies in different situations, but most of the time it is normally measured monthly wise to get accurate results.
· Keyword Density
In particular content, you have to use keywords in different areas. Keyword density measures the overall time you use a keyword for that content. Nowadays, it is not considered that much important in putting your page onto the top spot of the search engine ranking page.
· Keyword Competition
It evaluates and analyzes the competitive factor it will take to rank your content on the first page of Google. This also checks a specific keyword that is used most of the time for different content.
· Keyword Difficulty
When you are in the quest for using the perfect keywords for your content, keyword difficulty comes into play. This will give you an idea about the kind of competition and difficulty you will face to rank your page onto the first page of Google.
If the keyword difficulty is higher, it will be challenging to rank your page in the top spot because of other websites that are already ranked.
· Main Keyword
These are also known as focus keyword and you have to make it as the center of attention in your content. The way you can rank your content is simply by elaborating your content according to the kind of focus keyword that you are going to use. However, that keyword must be well explained so that it can maintain its value in the search engine.
· LSI Keywords
LSI (Latent Semantic Indexing) keywords are linked with your main keyword. These are not directly related to the search rankings, but if you can use it strategically, it will be beneficial for your content in the ranking aspect.
If you choose a particular main keyword like “Smartphone”, you can use LSI keywords like “communication”, “device”, “apps” etc. This will help Google understand the kind of content that you are uploading because all the keywords are interconnected and as a result, users will easily be able to reach your page.
· Keyword Ranking
It gives you an idea about the position that your website is currently taking in the search engine results page (SERPs) for a particular keyword.
· Keyword Value
Keyword value is basically measured in CPC (Cost Per Click) and its objective is to show you the amount of data traffic that will come for your keyword. For different SEO tools, the value will fluctuate accordingly.
· Question Keywords
Question keywords are lengthy keywords and can be used as a good SEO strategy. These are getting popular day by day because of its clear cut search intent (specific search). Various users prefer to get precise answers from keywords and these marvelous SEO tools can get their job done smoothly.
· Longtail Keywords
These are phrases that are quite long but much specified. Keywords having more than four words are taken as longtail keywords. Unfortunately, the data traffics driven on it are quite low but the chances of achieving a high level of relevant traffics are quite large.
· Search or Query Intent
It is the identification process of the kind of searches a user is doing in their search engine and the way to deliver the results to them according to their expectation.
· Keyword Stuffing
Keyword stuffing happens when you use a keyword many times unnecessarily. In the recent updates of the Google Algorithm, this is highly prohibited and you will get penalized if you do it intentionally or unintentionally.
How to Do Keyword Research?
In this section, you will find the step by step guide for doing keyword research in a precise way. Follow it thoroughly.
· Step 1: Create a list of your relevant topics
For your content, think about the kind of topics that you are going to use which will have the potential to put your page in the limelight. With that information in place, try to come up with some keywords that will boost your chance to be on the first page of Google.
While you are brainstorming with all the ideas, think about from the audience point of view. If you are in their place, what kind of topics and keywords would you have typed in the search engine? Is it necessary to include common vocabularies to be on the safer side? Carefully analyze all of these aspects and then come up with a final solution.
· Step 2: Finalize the Right Keywords
As you have your topics ready, switch your focus onto the keywords research. Various keywords easily take the top spot on the search engine results page (SERPs) because these are highly common and used by the target audience around the world.
Suppose you are working on the topic “Facebook”, you then have to use your creative mind to generate some words or phrases that will match with the perception of the audience. Some examples are:
· Impact of Facebook on people
· Communication benefits from Facebook
· Top social sites
· How to use Facebook?
Once you have finalized the keywords, take help from data-driven marketing tools like Google Analytics, Curata, HubSpot, etc. This software will give you an idea about the kind of keywords that will rank very well in the search engine. You can also filter and track the words that are being used by people to go to your website.
· Step 3: Check the Search Suggestions
This step is also a strategic approach to upgrade your researching process. If you are having a tough time finding the right keywords, simply type your words or phrases in Google and you will get to see various websites related to your search queries.
To help yourself out, scroll down at the bottom of the page and you will find a couple of suggestions according to your keywords. Take a look at all of it and this will definitely give you an idea if you are confused about which one to use for your content.
· Step 4: Make a Perfect Balance between the Long-Tail and Head Terms Keywords
Long-tail keywords are already mentioned in the “All the key vocabularies” section. These are phrases that are large and specific. If your words are more than four, it is considered as long-tail keywords.
On the other hand, head terms keywords are short and within one to three words (maximum). These are normally used by many people and are common among them.
Both keywords have benefits as well as drawbacks. The benefit of the former one is that the chances of higher ranking are huge and probable as the words are longer and specific. If an audience has some queries, the phrase will easily provide them the answer.
It is believed that most people use the search engine to find out an instant answer within a short period of time and they prefer to type small keywords due to that. This is the main drawback of long-tail keywords because of the small amount of data traffic driven onto it.
In the case of the latter one, the benefits are similar to the drawback of the long-tail keywords. The smaller words take the win when an audience is in a hurry or prefers to type minimum words instead of a lengthy question.
But you have to keep the fact in mind that the chances of higher ranking are quite lower for smaller words as these are constantly being used among people globally.
So, your job is to make a perfect mixture of long-tail and head terms keywords to avoid any kind of problem for your website to be displayed on the search engine results page (SERPs).
· Step 5: Observe the Keywords of the Competitors
Check what kind of keywords your competitors are using and how it is affecting their search rankings. This will help you understand what kind of path you have to take and what to avoid.
If some of your keywords match with theirs, improve your SEO task and constantly work on upgrading it. Not only that, search for the words or phrases that are not being used by them and use that as an opportunity to grow your content and marketing strategy.
Step 6: Filter out all the Unnecessary Keywords
Among all of your chosen keywords, there will be some of the unnecessary ones that you have to eliminate for the benefit of your website. You can take help from Google AdWords Keyword Planner and Google Trends for this purpose.
The planner tool will give you an estimation of the search volume (amount of search) and the data traffic for your keywords. You can eliminate the ones that have low search volumes. Thus, to clarify even more, use the trend tool to check all of their trend histories.
Also, check whether the one that you are going to remove will turn out to be beneficial for you in the future or not. The trends will show you which words or phrases are moving upwards (growing) and vice versa.
Congrats! Your task is done successfully.
Make sure you are evaluating the keywords again every month for the welfare of your website.
Consult with the professionals for additional advice as well.
Best of luck!